Your Story + A Stage = The Impact You’ve Been Dreaming Of.
Your stage is waiting—let’s get you ready with ICONIC Premiere.
For Ambitious Leaders, Visionaries, and Changemakers
You already know you want to speak. Maybe you’ve been on a stage or two, and I suspect you’ve had glimpses of the impact your message can create.
Speaking inspires. It transforms. It transports. It transmutes.
AND? It can be a potent way to connect with your perfect clients…and beyond.
Your talk isn’t just a moment on a stage—albeit a thrilling one—it’s the cornerstone of your thought leadership. It’s the seed (and the calling card) for your book, the framework for your program, and the foundation of your message that ripples through every platform you touch.
And it touches lives well beyond those in the audience.
This is ICONIC Premiere, where we’ll help you craft a talk that doesn’t just land—it builds. Builds impact. Builds connection. Builds the future you envision.
APPLY NOWWHAT IS ICONIC PREMIERE?
ICONIC Premiere is a Six-Month Pilot Program Designed to Help You:
- Craft and refine your signature talk clarity, focus, and confidence.
- Craft a pitch that opens doors to the stages where you belong.
- Develop key assets such as bios, message maps, and one-sheets.
- Practice and polish your delivery with hands-on feedback and expert coaching through ICONIC Studio and Dress Rehearsal sessions..
- Step into your role as a speaker ready to own the room and create lasting impact.
- Integrate and celebrate your growth through the PREMIERE Showcase.
You will be equipped with everything you need to succeed as a speaker—on your terms.
And it’s not JUST about getting you more stage; it’s about showing up as the trailblazer you know you are.
Pre-work starts soon, and we begin in earnest in January.
"After just one call, ICONIC Premiere already more than paid for itself and likely changed the course of my career. Tanya helped me refine how I was framing up my message. Two weeks later I gave that speech, got incredible feedback and more importantly, leads to corporate opportunities."
— Jen Santos, CEO and Founder of Smart Event Academy
What You’ll Experience:
ICONIC Premiere doesn’t just help you craft the talk—it ensures you’re ready to confidently pitch it to organizers and secure the stages that align with your goals.
January: Identity
Clarify ICONIC Identity & message using the Identity Map, Message Map, Leadership Narrative, and Bio. Includes a 90-minute 1:1 intensive.
February: Critics (Confront)
Build visibility resilience via the Visibility Resilience Plan, Objection Triage, Coping Patterns, and the Ready for Your Starring Role list.
March: Optimize
Develop and embody the signature talk through the ICONIC Talk Template, story arcs, Adaptability Grid, and embodied-presence tools.
April: Network
Activate the visibility ecosystem with pitch templates, network mapping, discovery-call checklists, and collateral creation.
May: Implement
Execute consistently using the Visibility Tracker and accountability check-ins. Includes a 30-minute 1:1 check-in.
June: Celebrate
Integrate and honor achievements through celebration reflections, peer acknowledgments, the ICONIC Vow, and the PREMIERE Showcase.
What's Included
- 1:1 Coaching Intensive: Personalized guidance to craft, refine, and deliver your talk.
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Monthly Live Lessons: Kick off each month with a live teaching session
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Monthly Group Q&A Sessions: Get your questions answered directly with live coaching sessions
- Monthly ICONIC Studio: A dedicated two-hour, co-working space to build momentum and implement your talk and assets.
- Dress Rehearsal Visibility Lab: An optional monthly practice session designed to receive hands-on feedback and share your progress.
- Community Support: Access to a private Slack channel for real-time feedback, ideation, celebration and accountability.
- On-Demand Content: Practical tools for pitching, outreach, and stage presence.
- Proven pitch frameworks to help you secure the right stages.
- ICONIC Premiere Showcase to integrate & celebrate your work over a virtual stage (in-person for VIPs).
- 1:1 Coaching:
- Tier 1 Enrollment: 90-minute deep dive in January + Two 1:1 coaching calls.
- Tier 2 & VIP Enrollment: 90-minute deep dive in January + monthly 1:1 coaching calls.
"The ICONIC program is like somebody taking you by the hand and pulling you forward — not dragging you, but gently pulling you into the speaker you know you’re capable of becoming. It’s transformational that way.”
— Jennifer Arthurton, CEO and Founder of Old Chicks Know Sh*t
Speaking isn't just a stage—it’s a strategy.
Your talk isn’t just a fleeting moment—it’s the foundation of your vocation, the anchor of your thought leadership, and a catalyst for change. It becomes the framework for your programs, the seed of your book, and the core of a message that connects deeply with your audience and ripples across platforms.
But this isn’t just about creating a talk. ICONIC Premiere ensures you’re on the stages that align with your vision—connecting your message with the audiences that amplify your purpose, expand your reach, and solidify your legacy.
The right talk doesn’t just grow your career—it elevates your mission. It creates trust, builds momentum, and positions you as the go-to expert in your field.
ICONIC Premiere is where your visionary message meets strategic execution. From crafting a signature talk that captures your brilliance to landing the stages that magnify your impact, this program is for the trailblazers ready to create ripples of influence and meaning.
This isn’t just about delivering a talk. It’s about defining your place as a leader, a changemaker, and a voice the world can’t ignore.
APPLY NOW
"As a group of powerhouse women in VC, we don't tend to struggle overly with a typical lack of confidence. But we have other challenges that Tanya spoke to directly. It was affirming to hear that we are trailblazers AND how to deal with the challenges that arise as a result of being the first out of the gate. Tanya's POV on the Imposter Complex and Trailblazers' Complex was fresh and she helped us understand our unique leadership edge and how to leverage it. We all left feeling even more empowered, resolved, connected with each other and even clearer on our world-shifting mission. We all brought the learnings back to our work post-retreat and are applying it with our teams."
Caroline Hale, Senior Director of Venture Platform at Citizens Private Bank
About Me: The Story Behind the Stage
I’ve been coaching since 2007, working with leaders, trailblazers, and visionaries to create lasting transformation in their lives and businesses. But everything changed in 2012 when I stepped onto the stage professionally. Speaking became the driving force behind my business—connecting me with right-fit clients, expanding my thought leadership, and opening doors I never dreamed possible.
From luxurious retreats in Mexico and the Pyrenees, to the Grand Hotel in Oslo (stage of THE Nobel Prize awards dinner), to bustling conference centres in Vancouver, Philadelphia, Chicago, NYC—not to mention memorable stops in Topeka, Boulder, Austin, Athabasca, and more than one Columbus—I’ve been everywhere. And going stronger than ever.
Speaking has been the catalyst for it all: the right clients, the biggest stages, and the opportunity to share my work with audiences who are ready to rise. I’m intentional with every opportunity I accept—out of 18 invitations last year, I chose just 10—and I’m already booking well into Q4 of 2025.
And here’s a personal note: part of my dream has always been to bring my beloveds and team along for the ride. Today, I’m living that dream—traveling to create impact on stages around the world while sharing those moments with the ones I love most.
I speak on stages around the world, averaging about 14 engagements a year. I reach several thousand people every year, and have an opt-in rate of 60%—because I don’t just speak; I understand the business of speaking.
"Tanya was the ultimate guide as she enabled her audience of executive women to feel seen, understood, and empowered to fully step into the light of their own strengths as she revealed the intricacies of the Trailblazer complex. And knowing that revelation isn't enough—Tanya insisted that this true identity be claimed in each of us by doing the work. We are more than ready enough."
Suzanne Reynolds, SWE Together We Rise Conference
“Tanya was such a hit! The way she made connections of our personality traits to our imposter complex was significant. She made us look at ourselves in a very different light and find strength in areas we’ve been told to “work on”. The survey results from our attendees were nothing but positive AND they all wanted to spend more time with Tanya on this topic. I highly recommend her as a speaker and leadership coach.”
Shaneon Hohenstein, Prudential
Is ICONIC Premiere Right for You?
This program is for you if:
- You’re ready to make speaking a cornerstone of your thought leadership, career, and legacy.
- You want a talk that doesn’t just showcase your expertise but deeply resonates with audiences and drives meaningful action.
- You crave expert feedback, personalized guidance, and the accountability of a group of like-minded, brilliant lights who are also stepping up their speaking game.
- You’re done waiting and are ready to secure the stages that align with your vision, amplify your message, and create lasting impact.
- You’re tired of holding back and ready to own your role as a speaker.
- You want coaching from someone who isn’t just talking about it—but someone who’s actively doing it: prospecting and leading discovery calls, negotiating well-paying speaking engagements, delivering transformational talks, and creating ripple effects with every audience and host.
Apply Now
How to apply for the program:
ICONIC Premiere begins with an Open Call—a guided application process designed to help you clarify your message and determine if this program is the right fit.
- Submit your deposit ($500 USD).
- Record a 2-3 minute video responding to four prompts. (We'll provide the prompts after purchase.)
What to expect after applying:
- Tanya reviews your application and sends you a personalized Loom video with her thoughts, clarifying questions, and an honest assessment of whether ICONIC Premiere is the right fit. (It might not be—and that's okay.)
- We schedule a 15-minute call to explore fit together.
- If we're aligned, your deposit applies toward your enrollment. If not, it's fully refunded.
This ensures every participant is ready, committed, and positioned for transformational results.
Open Call closes: Saturday, November 30, 2025 at 11:59pm ET
Early Bird Bonuses (Enrollment by December 5)
When you submit your deposit and apply by December 5, 2025, you unlock significant added value, priority access, and exclusive benefits designed to fully equip you for success and maximize the impact of your entire program experience.
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When you complete your enrollment by December 5, 2025, you receive:
🎁 ICONIC Leadership Ethos™ (valued at $500 USD)
A custom-crafted ethos statement delivered to your inbox, plus a Return-to-Self Toolkit and private 30-minute integration session with Tanya to anchor and activate your leadership identity.
📅 December 10 Planning Day Access (valued at $500 USD)
An exclusive pre-program session to map your ICONIC year and set your intentions before we officially begin in January.
🚶♀️ Priority Walk & Talk Access
Limited spots for intimate coaching conversations with Tanya—available only to early bird participants.
💰 $500 USD Discount
Applied to any enrollment tier (Tier 1, Tier 2, or VIP).
💳 Extended Payment Plans
Additional flexibility to make this investment work for your cash flow.
👑 Additional Coaching Session with Tanya (values at $500 USD)
Total early bird added value: $2,100 + USD
APPLY NOWICONIC Premiere Investment
Early Bird Pricing (through December 5, 2025)
🇨🇦 For Canadian participants: While we can't offer exact parity, we're committed to making this investment more accessible. You'll receive a preferred CAD rate that's better than the current exchange rate.
Ready to Step In?
If you know this is your next move, apply today:
"Tanya was a breath of fresh air for our virtual leadership conference we held for our consulting team. As most of the content was bogged down on financials and market trends, Tanya reminded us that at the end of the day we are all human and brought out that personal side for our group. They so appreciated being brought down to earth and look inward. They valued the insights shared so that they can enhance their own skills and become stronger leaders for their teams. Thank you Tanya!"
Alyssa Bergeron, KPMG
